ICON, an acronym meaning I CAN OVERCOME NEGATIVITY! Born in 2018, the Chicago-based clothing brand set out to deliver first-class products that captures consumers’ attention; with exceptional service to enhance their shopping experience. We, the creators, aspire to stay ahead of the wave being innovators and forward thinkers; our main goal is to create a lasting brand that’ll set us apart in the fashion industry. We aim to deliver a very powerful message through this fashion outlet that we are all ICON’s and I CAN OVERCOME NEGATIVITY.